& WEB INTERFACES

DESIGN STUDIO
BY BARBABIETOLA

GRAPHIC DESIGN

Turning information
into understanding

services

Ongoing Product Design & Development

  • Long-term design support for existing websites and digital products
  • New pages, sections and features within an established brand style
  • UX/UI improvements based on existing structure and user flows
  • Visual consistency across new and existing content
  • Continuous development as the product and business evolve

Website &
E-commerce Redesign

  • Full or partial redesign of existing websites and online stores
  • Improved structure, navigation and content hierarchy
  • Modernisation of visual style and UI
  • E-commerce categories, product listings, catalogues and filters
  • New sections and conversion-focused elements where needed

New Websites
& Landing Pages

  • Landing pages and multi-page websites from scratch
  • Structure, content hierarchy and navigation
  • UX planning: user flows, goals and key actions
  • Visual design aligned with the brand and its audience
  • Prototypes and responsive layouts for development

Website Sections
& UI Elements

  • New sections and pages for existing websites
  • Hero sections, banners and promotional blocks
  • Categories, navigation and content modules
  • Custom UI elements, icons and supporting graphics
  • Adaptation of new elements to the existing website style
Websites and interfaces designed with user behaviour in mind, consistent with your brand across desktop and mobile

UX/UI & Website Design

work

Ongoing Product Design & Development

Continuous design support, updates and development as the product evolves
Ongoing design work that keeps the product consistent, relevant and ready for new tasks, formats and requirements

Design Systems Across Events

WofDi / Sports-travel digital ecosystem
Consistent digital experience for global sports events
Designing event pages, landing screens, visuals and navigation with a shared visual language — from tournament identity to venue guides and promotional screens.
Focus:
  • One brand, many destinations
  • Clarity for users traveling across countries
  • Reusable and scalable UI assets
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Website & E-commerce
Redesign

Improving existing websites through clearer structure, stronger UX and updated visual design
Redesign focused on making existing digital products easier to use, more consistent and better aligned with current business needs

Hero Section Redesign

Selected website
& e-commerce projects
Making the first screen clearer, stronger and more engaging
Redesigning hero sections to create a stronger first impression and communicate what matters immediately. The visual approach is adapted to each brand and product — from clear service messaging to immersive product presentation.
Focus:
  • Clear communication at first glance
  • Stronger product or service presentation
  • Modern and engaging visual approach
  • Key information and actions visible immediately
  • Visual consistency with the brand
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Category & Service
Section Redesign

Selected website
& e-commerce projects
Clearer choices and faster paths to the right content
Redesigning category and service sections to make options easier to understand, compare and navigate. Visuals, content and interactions work together to clearly show what each category offers and guide users directly to the right product or service.
Focus:
  • Clear distinction between categories and services
  • Visual previews that explain what each option contains
  • Obvious and intuitive navigation
  • Stronger visibility within the page
  • Interactive elements that encourage exploration
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Catalog Page Redesign

Selected e-commerce projects
Making product discovery more intuitive and efficient
Redesigning catalog pages around familiar e-commerce patterns and the information users actually need when choosing a product. Filters, product cards and actions are structured to make browsing, comparing and refining results easier and more predictable.
Focus:
  • Stronger hierarchy and visible selected states in filters
  • Relevant filter controls for different types of parameters
  • Larger product cards where more visual detail is needed
  • Additional product information to support comparison and choice
  • Quick add-to-cart actions where relevant
  • Familiar e-commerce patterns for a smoother browsing experience
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New Websites
& Landing Pages

Building digital experiences from structure to final interface
Each project starts with understanding the business, its goals and its audience. Competitor and market research helps shape the structure, user logic and interactions, with solutions tailored to the specific needs of each project.

Immersive Multi-Page Experience

Landscape Design Studio Website
A visual story of transformation — from ideas to ready gardens
Content-rich website design with immersive visuals, process explanation, service blocks and browsing adapted for desktop & mobile
Focus:
  • Photo-centric browsing with contextual info
  • Structure for large content libraries
  • Adaptive layouts and UI balance
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Research → Narrative → Design

Concept Website: The Second Demographic Transition
Complex science, simple structure
A concept for UX communication of a sociological theory — turning academic research into an interactive narrative
Focus:
  • Strong Swiss-style structure
  • Information hierarchy & data visual hooks
  • Clear focus on key takeaways
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Behaviour-based Travel Product

Concept Website: “Explore with Varlamov”
Personal brand as a guide to discovery
Travel content presented through human experience — layered visuals reveal hidden places and emotions.
Focus:
  • Emotional value proposition
  • Unique visual idea (graphics reveal & overlay)
  • Storytelling that builds curiosity
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Website Sections
& UI Elements

Enhancing existing websites with purposeful content and interface elements
From hero banners, category and trust-building sections to infographics, homepage sliders and custom UI elements — each addition is designed to strengthen brand credibility, explain products and services more effectively, and make the website easier and more comfortable to navigate.
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Impact
CONSISTENT IDENTITY
across new and existing pages
CLARITY FIRST
approach improving users’ decisions
40+
digital projects delivered